![]() ![]() ![]() Picture and audio quality for the new service are truly outstanding. In other words, Apple TV+ is currently using a 56% higher video bit rate than Netflix. In comparison, Netflix currently uses a video bit rate of about 16 Mbps for Ultra HD content with an audio bit rate of 768 kbps (for Dolby Atmos). Our measurements while watching a number of Apple TV+ series (See and Dickinson) show that a video bit rate of about 25 Mbps is being used with an audio bit rate of about 768 kbps (for Dolby Atmos). The photos in this article were photographed directly from an OLED TV screen showing Apple TV+ content. In terms of audio, while Netflix has recently announced substantial increases in the bit rates used for surround sound, the Apple TV+ service has clearly matched Netflix in audio bit rates. Our measurements show that Apple TV Plus uses bit rates for video significantly greater than Netflix. We were hoping that Apple would apply the same excellent technical standard to their new Apple TV+ streaming service, and it looks as if it has. Apple is to be congratulated for setting a new quality benchmark for streamed services, delivering superb picture and sound quality with TV+. Priced significantly cheaper than Ultra HD blu-ray discs, picture and sound quality have proved to be very impressive in technical comparisons. Owners of the Apple TV 4k box (costing from £179) have been able to download a range of the latest Ultra HD 4k movies in HDR format with immersive Dolby Atmos sound. According to Ofcom, in August 2019, around a half of UK households subscribe to at least one subscription video-on-demand service such as Netflix and Amazon Prime Video.Īpple has already gained an excellent reputation among AV enthusiasts for its movie download service via Apple TV. ![]() High-speed broadband is fuelling the availability and take-up of streamed video-on-demand services from players such as Netflix and Amazon Prime Video. According to Ofcom, in November 2019, superfast broadband offering download speeds of at least 30 Mbps is available to 95% of residential properties. Streaming of video content using broadband is revolutionising the TV industry in the UK. Up to six family members can share an Apple TV+ subscription. Apple offers a year-long trial for buying a new iPhone, iPad, Apple TV or Mac. Apple TV+ currently costs £4.99 per month although there is a cheaper way to subscribe for buyers of Apple products. Apple launched its new TV streaming service in the UK on 1st November 2019, to compete with rivals Netflix and Amazon Prime Video. ![]()
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